Personal Chef website for clients to discover her services
Client Briefing - I needed to understand the clients business objectives, the ideal target market, visual ascetic, and culinary competition. I scheduled a few initial intake calls carefully taking notes to clarify any grey areas, and understand exactly what their vision and problems are. From this I was able to start market research, create visual mood boards, and develop several logo styles.
Meanwhile I was able to develop some logo ideas, using the inspiration I had gathered from both the brief, as well as the photographs from the collection, and design inspiration. I ultimately took a more fun illustrative ornamental approach and sketched out a few herbs, fruits and vegetables, which I would both incorporate in the logo as well as icons for the website.
The webpage went live via publishing the domain username https://www.julietsnourishingkitchen.com